Hi I’m Patricia, Yimeng Liu
With over two years of experience in digital campaign, I have mastered using design tools to create persuasive visuals and effective narratives. Known for excellent communication, I excel in teamwork, collaborating with diverse teams and stakeholders to transform concepts into successful strategies.
My passion for fashion and visual arts drives my dedication to enhancing brand stories and user engagement.
Work Experience
Creative Digital Specialist
Tencent
2022.5 - 2023.6
Shenzhen, CN
Spearheaded the creation of 9,000+ unique storytelling NFTs by integrating Tencent's mascot with limited-edition box themes, driving engagement through innovative digital graphics and dynamic ads.
Played a pivotal role in collaborating with the art director to revolutionize the UI/UX of the Overseas Student Payment Program 2.0 using Figma, enhancing global user satisfaction.
Led the design of an impactful product promotion page, incorporating festive elements (Christmas, Thanksgiving, Mid-Autumn) with Adobe Illustrator, significantly boosting user interaction.
Strategically crafted targeted visual marketing campaigns: developed captivating cartoon and live-action visuals for students, and sophisticated 3D modeling with landscape photography for parents.
Took charge of designing influential posters and high-impact presentations for executive-level product meetings, ensuring smooth and successful outcomes.
Assistant Art Director Intern
EEKA Fashion Holding Ltd.
2021.5 – 2021.8
Shenzhen, CN
Captured compelling behind-the-scenes photographs for advertising shoots, meticulously organizing materials and samples while managing all vendor communications.
Contributed to successful advertising campaigns for new product launches by coordinating costumes and enhancing overall visual presentation.
Streamlined and expanded the existing material resource library, including brand lookbooks and imagery, while leading the redesign of the website layout for improved user experience.
Fashion Design Intern
Ellassay
2020.6 – 2020.8
Shenzhen, CN
Innovatively combined traditional Chinese Suzhou embroidery with modern techniques in the design of new wool cardigans, meticulously documenting the production process through photos and videos for an impactful product launch.
Conceptualized and created the bestselling product of the Fall 2020 capsule collection—a baseball uniform featuring a dynamic new logo design.
Excelled in sourcing accessories utilizing advanced Excel functions (Pivot tables, VLOOKUP/XLOOKUP, IF functions, and concatenation), ensuring seamless collaboration with the factory for efficient production.
Design Intern
Annil
2019.7 – 2019.8
Shenzhen, CN
Proposed and designed custom outfits for the classic plush toy rabbit, resulting in a significant increase in sales and enhanced brand visibility.
Led the creative design of New Year limited edition packaging, including gift bags, boxes, and wrapping paper, elevating the customer experience and reinforcing brand identity.
Collaborated closely with the brand marketing team to develop compelling lookbooks while assisting the production department with dynamic photoshoots, ensuring cohesive visual storytelling.
Education
LIM College 丨2024 - 2025
Master of Professional Studies, Fashion Marketing
NY, NY
GPA 3.86/4.0
Pratt Institue 丨2024 - 2025
Bachelor of Arts, Fashion Design
NY, NY
Dean's List Recipient; President’s List Recipient
Skills
Design Software
Keen to explore all kinds of design and creation software, self-learning and efficient use in design and work
Digital Marketing Tools & Office Software
Possess strong data analysis skills and create visual charts to gain a comprehensive understanding of market conditions.
Soft Skills
Effective communication
Team collaboration
Problem-solving
Leadership and mentoring
Creative Ability
Photography
Hand sketching
Oil painting
Ink wash painting
Languages
Mandarin
English
Cantonese (Basic)
Korean (Basic)
More about ME
Fashionista
Camera Enthusiast
Cat Lover